Cookie policy
How Nezto uses cookies and similar technologies.
In the event of any conflict between the Swedish and English versions of this Cookie Policy, the Swedish version shall prevail.
1. What are cookies?
Cookies are small text files stored on your device (computer, phone or tablet) when you visit a website. They are used to ensure the website functions correctly, to remember your preferences, and to provide us with information about how the website is used. In addition to cookies, we may also use similar technologies such as pixels, web beacons and local storage. In this policy, the term "cookies" is used as a collective term for all such technologies.
2. Which cookies do we use?
We use four categories of cookies:
2.1 Necessary cookies
These cookies are strictly necessary for the website and Nezto Vision Engine™ to function. They cannot be turned off and do not require your consent. They are usually set in response to actions you take, such as when you log in or save your language preferences.
• session_id — keeps you logged in during your session. Set by Hevma AB and deleted when you close your browser.
• locale — saves your language choice (Swedish or English). Set by Hevma AB and valid for 12 months.
2.2 Analytical cookies
These cookies help us understand how visitors use the website by collecting information anonymously. We use this information to improve the website and the Service. Analytical cookies are only activated if you give your consent.
• _ga — identifies unique visitors to the website. Set by Google Analytics and valid for 2 years.
• ga* — stores session state for Google Analytics. Valid for 2 years.
• _gid — identifies unique visitors on a daily basis. Set by Google Analytics and valid for 24 hours.
• _gat — used to limit the number of requests to Google Analytics. Valid for 1 minute.
2.3 Marketing cookies
These cookies are used to show you relevant advertisements on other websites and platforms, and to measure the effectiveness of our advertising campaigns. Marketing cookies are only activated if you give your consent.
• _gcl_au — measures conversions from Google Ads campaigns. Set by Google and valid for 3 months.
• _fbp — identifies your browser for Meta advertising (Facebook/Instagram). Set by Meta and valid for 3 months.
• _fbc — tracks clicks from Meta ads to measure campaign performance. Set by Meta and valid for 3 months.
• fr — used by Meta to show relevant advertisements on Facebook and Instagram. Valid for 3 months.
2.4 Functional cookies
These cookies enable enhanced functionality and personalisation of your experience on the website. Functional cookies are only activated if you give your consent.
• mc_id — identifies users in Mailchimp to manage email communications. Set by Mailchimp / Intuit and valid for 2 years.
3. Legal basis
We process data via cookies on the basis of the following legal grounds under GDPR Article 6:
• Necessary cookies are processed on the basis of legitimate interests (Art. 6(1)(f)) as they are indispensable for the website to function.
• Analytical, marketing and functional cookies are processed exclusively on the basis of your consent (Art. 6(1)(a)). You may withdraw your consent at any time via our cookie settings page.
4. Managing your cookie settings
Via our cookie banner and settings page
When you visit nezto.com for the first time, a cookie banner is displayed where you can choose which categories of cookies you accept. You can change your settings at any time via our cookie settings page, accessible in the footer of the website.
Via your browser
You can also manage and delete cookies directly via your browser settings. Please note that if you block necessary cookies, parts of the website may stop functioning correctly. Instructions are available for:
• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge
Opting out from specific third-party services
You can also opt out directly with each third-party provider:
• Google Analytics: tools.google.com/dlpage/gaoptout
• Google Ads: adssettings.google.com
• Meta (Facebook/Instagram): facebook.com/adpreferences
• Mailchimp: Opt-out is done via the unsubscribe link in every marketing email we send.
5. Transfer of data to third countries
Some of the third-party providers we use are based in the United States, which means that cookies and associated data may be transferred outside the EU/EEA. We ensure that such transfers take place with appropriate safeguards:
• Google (Analytics and Ads) — transfer takes place on the basis of the EU Standard Contractual Clauses (SCC) and the EU-US Data Privacy Framework.
• Meta Platforms Inc. — transfer takes place on the basis of SCC and the EU-US Data Privacy Framework.
• Mailchimp / Intuit Inc. — transfer takes place on the basis of SCC.
More information on how each provider processes your data can be found in their respective privacy policies.
6. Changes to this policy
We may update this Cookie Policy from time to time, for example if we begin using new cookies or if legislation changes. When we make material changes, we will update the "Last updated" date at the top of the page and display a new cookie banner to obtain renewed consent.
7. Contact and complaints
If you have questions about our use of cookies, please contact us:
Hevma AB
Artillerigatan 55, 114 45 Stockholm
hello@nezto.com
You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY):
Webb: imy.se | E-post: imy@imy.se | Tel: 08-657 61 00


